It is easy to get carried away in the current “feel good” economic climate, after all most of the media have been quite positive with their headlines. Even myself last year was highlighting all the positive news especially through my Tweets. One of the positive forward looking key performance indicators I was watching at that time was the Baltic Dry Index. This is an index of freight sent by sea.
I recently came across a really interesting article written by Jim Cowan of Cowan Global. I thought that I would share this with you as it certainly struck a cord with me and I trust with you as well.
“Many business owners and executives have developed and delivered strategy but have failed to grasp one of, if not the, primary reason(s) for having strategy. Strategy should be about the art/science of seeking and gaining a competitive advantage.
In my experience I have found that there is generally only sporadic business support available out in the market place but nothing specifically for entrepreneurs to really help guide them to identify those factors that bring sustainable success.
One of my “passions” is to look at how successful people maintain business growth steadily and what drives that long term success. Identifying and maintaining those themes that drive ambition and how the impact of “holding yourself to account” will help drive business success are vital elements.
It took me 30+ years to fully appreciate what my dad meant, but when I did, it was a great lesson. When any new business starts up, hunger for growth leads to the founder(s) being very active on the marketing front. They spend a lot of time working ON their business as Mr. Gerber (*The E Myth) says