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Posts tagged 'marketing'

Think Differently – don’t neglect your Brand

Wednesday, 13th February 2013

The following text is extracted from a Steve Jobs presentation he gave in 1997 but which is just as relevant today as it was then. To my mind it brings sharply into focus the marketing strategy necessary in today’s climate. I do not apologise for the unusual length of this blog, it is entirely necessary to enable the reader to really appreciate the message being communicated and to provoke your own thinking on how to be different.

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Don’t chase the money, chase what makes you money.

Thursday, 8th September 2011

For almost 50 years I have been passionate about business profitability. I’ve worked with some fabulously profitable businesses and come across some extraordinarily unprofitable ones. These owners have spent years  putting in just as much effort as the people in highly profitable companies, but they make only a fraction of the income. 

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